When the idea of blogging appeared in the late 1990’s on the Internet marketing scene, it was only used as a method for Internet users to comment on an existing site or page. It gave readers and subscribers the opportunity to post views on a complete variety of areas of interest they find on Internet. Nonetheless, what started out as simply a sentence or two, has swiftly evolved into page after page of private take on pretty much anything or everything, and as blogging continues to evolve at a steadily increasing rate, Internet marketing, and online advertising has really exploded its potential.
What is Blogging ?
Blogging is one of the biggest Internet medium that people use for sharing their contents. The content could be anything, A short story, Synopsis of an upcoming novel/movie/drama, A business Article, A Sales/Marketing pitch for a product or service, Academic Papers, A guide on doing something, Interesting news, or anything. It basically depends on the areas of interest of blogger, which is also termed as a niche.
Some examples are :
– A chef will be interested in sharing her/his recipes with objective to attract interesting readers, which can be converted for catering orders.
– A small company can publish offers available on their products via blog with interest of getting orders.
And many more suitable examples are available that you can check online.
On the other bright side, blogging allows readers with opportunity to post views and comments on the content created by the blogger. They can give feedback to blogger in both positive and negative way, which helps them to understand productivity of their contents.
Professional authors, columnists, journalists, consultants and business owners are exclusively using it for getting more and more exposure of products and services they offer. They have started blogging themselves or have hired professional blogger. That eventually has made blogging, a mass tool for online promotion and marketing.
What does a Blog include?
Services like Bloggers.com, WordPress and BlogSpot offers ready solutions for creation, management and promotions of blogs, through a single account that user can subscribe. However people now, are more interested in self-managed blog services in order to have a personalized experience in creation, management and promotions of blogs.
With self-managed blogging solutions, you can have :
A personalized design for blog web page.
Web hosting space of your own choice, which you can select depending on content quality and quantity of your blogs.
Personalized domain name reflecting your brand and identity.
Personalized process of blog promotions, which is also refereed to as Readers Engagement and Content Marketing, which we will explain in next set of Articles.
Are you interested in blogging?
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Different Types of Blogs
Personal Blog : For people who like talking about their personal life happenings and want to share valuable memories and experience they had with their families, friends and in professional life.
Professional Blog : A blog which is about about something people interested in or engaged in, like their profession, hobbies, sport or anything they feel have expertise in and experienced enough to share as a knowledge to teach or guide others.
Commercial Blog : A blog that enables you to give your views and opinions on particular subjects and prospective customers may come to your blog for valued contents and interests before proceeding to your website to possibly make a purchase.
Successful businesses are using blogs actively for promotions. You can do it too.
Click here to start with more personalized and professional blogging service.
How to get readers?
Once you have your blog up and running, the next thing you will certainly be looking out for is getting readers for your blog posts. One question usually asked by most bloggers is that of getting readers for their blogs.
Here are a few remedies you can leverage to get more readers for your blogs.
– Write articles and post them in article directories.
– Offer to guest-blog on already established blogs.
– Become active on forums related to your blog’s main focus.
– Create a newsletter for your blog.
– Pay attention to keywords in the topic of your blog posts.
How to engage Your readers :
Blogging is easy, but writing to engage your readers with your blog posts is the major difficulty with the majority of bloggers. You can be a good blogger and really good in your niche but have you ever asked yourself why visitors don’t stay for long on your blog? This is what is known as bounce rate in blogging. When visitors get to your blog possibly through search engines like Google, paid advertisements or social networks, and browse through your blog and afterwards simply disappear, what do you imagine must have got them to leave your blog without a second thought of checking other pages or contents on the blog? Well, that is a big problem since it is almost of the same quality as you creating a site for your personal consumption if your blog falls within the same class.
If you want to earn money with your blog, you need to learn how to convert your blog or site visitors to site users or your loyal readers. Your ability to convert your blog visitors to your loyal readers makes you an outstanding and professional blogger amongst others.
The following are a few straightforward content writing strategies you can use to be able to fully engage your readers.
– Create valuable content.
– Write frequently to keep the blog active.
– Consistently break your contents into paragraphs and let each paragraph convey a meaning to your own readers.
– Link your posts to other posts that are recent and associated to the current post.
– Make your writing easy by avoiding the use of complex words that demand the usage of a dictionary before they can be understood.
Connect and share your blog with social media friends.
Click here to start with more personalized and professional blogging service.
How to generate income through blogging :
There are numerous ways to make money blogging. One of the simplest is advertising on your blog. Here are some of the methods to earn money with advertising on your blog.
– Pay per click advertising.
– Sell your personal advertising in your blog.
– Sell text links on your blog.
– CPM ad networks.
– Popups.
– Paid reviews.
There are other ways to make money from your blog such as using affiliate networks like Amazon Associates which means that your options are many.
Blogging is a biggest online earning source. Have you started?
Click here to start with more personalized and professional blogging service.
