There are a number of tools and metrics that you can use to measure the effectiveness of your SEO efforts. These include:
- Search engine ranking: This is the most important metric to track. It shows you how high your website ranks for your target keywords in SERPs.
- Organic traffic: This is the number of visitors who come to your website from search engines.
- Bounce rate: This is the percentage of visitors who leave your website after viewing only one page.
- Conversion rate: This is the percentage of visitors who take a desired action on your website, such as making a purchase or signing up for a newsletter.