There are a few risks associated with SEO, such as:
- Black hat SEO: Black hat SEO is the use of unethical or manipulative SEO techniques that can get your website penalized by search engines.
- Over-optimization: Over-optimizing your website for keywords can actually hurt your ranking in SERPs.
- Google algorithm updates: Google’s search algorithm is constantly changing, which can make it difficult to keep your website’s SEO up-to-date.