There are a few things you can do to avoid the risks of SEO, such as:
- Do your research: Before you start any SEO campaign, it is important to do your research and understand the risks involved.
- Work with a qualified SEO company: If you are not familiar with SEO, it is best to work with a qualified SEO company.
- Keep your website up-to-date: Google rewards websites that are regularly updated with fresh content.
- Be patient: SEO is a long-term strategy. It takes time to see results from your SEO efforts.